AGIS | Web Development & Marketing Blog

I often hear it’s difficult to capture email addresses from our clients or potential clients. Honestly this is one of the most important aspects of communicating with your clients so you need to consider different ways to obtain email address not only from your current clients but from potential clients.

By creating a list of customer emails you now can build long term trusted relationships and offer tips, articles, reviews, surveys, polls, new product releases etc.

Here are just a few of ways to start capturing emails!

1. Create a website sign up form.
 Place a sign up form on every page of your website.. a short description will greatly increase your subscription rate. For instance. using “Weekly Marketing Tips and Techniques emailed to you! Subscribe Today” or “ Sign up for Web Only Offers” Collecting just an email address vs. a long form will increase your subscription rate.
2. Provide a Customer Feedback form on your site. Be prepared to get both positive and negative comments. Remember even a negative comment can be turned into a positive experience for your customer.
3. Offer a Coupon or Discount for signing up for Web Only Specials.
4. Sign up for Articles or White Papers. Many of our clients have expertise that could be shared with others, we recommend asking clients and potential clients to sign up to download white papers or articles of interest in your specific industry. Becoming a resource for your clients will also have them coming back to your site for additional information and updated content is always a good thing for Search Engines.
5. Just Ask. If you are having a phone or face to face conversation with someone, just ask them for their email address or business card.

The sign up forms on your website should include an auto responder for signing up. The sooner a customer gets a response the more credible you become. You should also ask if they would like to receive future offers, articles etc to ensure that they would like ongoing communication from you. This will start your opt in list and you are on your way to establishing a successful online marketing email campaign.

To gain a broader knowledge of how email marketing can help grow your business follow the link below.
http://www.ag-is.com/Marketing/EmailMarketing/tabid/63/Default.aspx